Schwan’s had recently rebranded and relied to Centro to create their digital campaign from concept to full fruition for a 6 week flight in October and November of 2015. The focus was to raise awareness through a mix of rich media, display, and mobile units across multiple sites (including CafeMom, Today, FoodNetwork, Weather Channel, and Yahoo). The Billboard units saw the strongest CTR across the campaign and accomplished the strongest view and interaction rates. The Filmstrip achieved stronger interaction times. The digital creatives exceeded viewability benchmarks. The users spent more time engaging and more frequently. Aside from Omaha steaks, awareness levels were at least 20% higher than the competitors (PeaPod, Amazon Fresh, Hello Fresh) as a result of exposure to Schwan’s digital campaign.
Designed in Photoshop // Developed in Edge Animate
Mock up created for Centro, October - November 2015