This mobile expandable was created along with the Captain Morgan standard takeover to help Centro's Diageo RFP. Diageo was focused on recruiting the next generation of women into the Bailey's brand. The tone was young, vibrant, fun, and stylish. The brand was pushing towards premiumization, driving to capitalize on approachable shot occasions and cocktail trends. This mobile expandable lets the user interact with the ad by "shaking" up their own cocktail. Six signature cocktails are featured along with their recipes and sharing capabilities for social media. There is also map functionality to locate local bars that serve Baileys. For the purposes of the mock up, only a handful of bars/clubs around the Boston area were included.
Designed in Photoshop // Developed in Celtra
Mock up created for Centro, April 2014